WHY HIM? SXSW POTTY POP-UP
Client: 20th CENTURY FOX HOME ENTERTAINMENT
Location: AUSTIN - SXSW
Type: SPONSORSHIP ACTIVATION
Please do try not to explode in here, the voice command said as a guest sat on the bidet! We partnered with FOX to bring the inappropriately hilarious movie Why Him? to Austin for the movie’s home entertainment release. We invited guests attending The Pitchfork Day Parties to indulge us in a series of hilarity inducing activities, including a luxury lavatory, an anonymous temporary tattoo station and a chance to play the movie’s custom game app.