Like A Boss Screening Program
Client: Paramount
Location: Los Angeles, New York City, Chicago, Dallas, San Francisco, Philadelphia, Washington D.C., Phoenix, Atlanta, Miami Type: Multi-market Screening Events
To celebrate the release of Like A Boss, we partnered with Paramount to create a program of dynamic screening events for guests across the country. Held in ten different markets simultaneously on one night, guests had fun sipping champagne out of branded champagne flutes, taking photos with playful props and watching the movie. The LA activation also included a custom punch-a-prize game playfully shaped like an eyeshadow palette – where guests “punched” through the eyeshadow colors to win prizes.