GAME OF THRONES SEASON 7 DVD FAN SCREENING PROGRAM
Client: HBO
Location: NEW YORK CITY, CHICAGO & LOS ANGELES
Type: MULTI-MARKET TOUR
To promote the Season 7 Game of Thrones DVD release, Rubik worked with HBO to bring never-before-seen content and lobby activations to movie theaters in New York City, Chicago & Los Angeles this winter.
Inside the theater lobbies, fans could take photos with replicas of both the Iron & Dragonstone Thrones, view a replica of the Dragonstone Map Table, check out a gallery wall and walk through an ice arch symbolic of “The Wall” from the show before heading into the auditorium to enjoy the exclusive screening content. In LA, the director of the featured episode even made an appearance and introduction to kick off the event!
Check out our blog post to learn more about the event here!