UNIVERSAL KIDS: WANDERING WALDO tour
Client: UNIVERSAL KIDS
Location: MULTI-market
Type: FAMILY FRIENDLY MOBILE TOUR
To promote the new version of a well loved character, Rubik partnered with Universal Kids to create The Wandering Waldo experience for the new TV series from DreamWorks Animation - Where’s Waldo? The interactive family friendly tour traveled to 6 cities leading up to the premiere and offered families an opportunity to meet the Waldo and his friends and get a sneak peek at the new TV series.