HGTV Magazine: Block Party Social Media Mixer

Client: HGTV
Location: Union Square, NYC
Type: Social Media Mixer, Sponsored ACTIVATIONS, Programming + Cocktail Party

Rubik worked with HGTV Magazine on their 6th Annual HGTV Magazine Block Party Social Media Mixer for a day of vibrant conversations with HGTV talent and influencers, design inspiration, and sponsor activations in a playful indoor space styled like a neighborhood. Taking place at Union Park in Union Square, NYC, guests strolled around the neighborhood, which consisted of six colorful, deconstructed houses, each presented by a different advertising partner. Each featured a unique activity including creating a macramé hanging planter in HGTV Magazine's house, sampling s'mores in Hershey's backyard, painting the wall of Sherwin-William's living room, and posing for beach-ready photos in the HGTV Network beach house -- complete with a giant logo sculpture made of real sand! Programming included speakers Bri Emery, Orlando Soria, and Sabrina Tan, who mingled with guests in the neighborhood houses and hosted engaging conversations on stage about design, inspiration and authenticity.

services: Concept Development, Venue Scouting, Fabrication, Event Production & Design, Staffing