BEAR CREEK WINTER SOUP TOUR
Client: B&G Foods
Location: Northeast & Midwest US / 10 markets
Type: Food Truck / Mobile SAMPLING Tour / GUERILLA TOUR
Rubik worked with B&G Foods to produce their first ever Winter Soup Tour. The program travelled to 10 markets across the country, making nearly 40 stops at family-friendly high traffic locations and retailers, resulting in 3.5 MM impressions nationwide. Stops included home shows, ski resorts, skating rinks, basketball games, and more (both pre-planned and guerilla). The program delivered over 43,000 hot samples and was supported by a GPS-enabled microsite and Twitter campaign for extended reach. 75% of guests had never tried the product, and a whopping 99% reported they would purchase after trial.