THE BABY BOX COMPANY: DELIVERING MOMFIDENCE THROUGHOUT LOS ANGELES
Client: THE BABY BOX COMPANY
Location: LOS ANGELES
Type: MULTI-STOP MOBILE TOUR
To celebrate the launch of The Baby Box Company in California this March, Rubik created a branded glass truck as a literal embodiment of their safe sleep boxes. The truck was not only visually stunning but also created an inviting space for new moms that was equipped with fairy lights, nursery furniture and a custom neon sign all which helped further promote the Baby Box Company’s brand story.
The truck traveled over 70 miles to four different partner stops in Los Angeles. At each stop, new and expectant moms were invited to board the truck; participate in breakout sessions with brain, nutrition and sleep experts and receive a Baby Box accompanied with other giveaways.
In addition to fabricating the truck and developing the programming for the day, Rubik coordinated all logistics with the four locations to ensure a successful tour. It worked because over two hundred moms received their very own Baby Box that day and thousands of individuals saw the Baby Box Truck drive by!
For more pictures and information about the event, check out our blog post here!